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SOAR: Building Strengths-Based Strategy

Strengths, Opportunities, Aspirations & Results

SOAR is a strategy formulation and planning framework that allows an organization to plan its most preferred future.  SOAR takes the Appreciative Inquiry philosophy and applies it to provide a strategic thinking and dialog process. SOAR applications include: strategy, strategic planning, team building, coaching, leadership development, and strategic summits. 

 SOAR Framework Strategy is fundamental to organizational performance. The traditional approach to strategic planning is SWOT.  SOAR stands for:

  • Strengths
  • Aspirations
  • Opportunities
  • Results

In the Thin Book of SOAR, authors Jacqueline Stavros and Gina Hinrichs present a positive approach to strategic planning. They say, “Weaknesses and threats are not ignored. They are reframed and given the appropriate focus within the opportunities and results conversations. Ultimately it becomes a question of balance. Why not spend as much time or more on what you do well and how you can strengthen a strategic advantage? What gives you more energy to take action? What gives you confidence to set a stretch goal and achieve results?”

Based on the accumulating evidence in strengths-based approaches, why not apply SOAR to strategic planning?

SOAR is used by thousands of organizations around the world that want to achieve positive results and make strategy part of everyone’s job!